Service
3D Home Tour Rendering for Homes Not Yet Built
A 3D home tour is an interactive, walkable view of a home, and we render 3D home tours from plans so builders, developers and agents can show homes and model units that are not yet built, as one of our 3D visualization services. Buyers walk the finished, furnished home on their own screen, the first draft panoramas arrive in 3 to 5 business days, and how the tour is delivered and hosted is set in your fixed quote.
Rights
Full commercial use
Built from
Plans, not a finished home
Full commercial use
Rights
Plans, not a finished home
Built from
Fixed, within 12 hours
Quote
3 to 5 business days
First draft
01
What is a virtual tour?
A virtual tour is an interactive set of 360-degree views of a property that a viewer moves through on a screen or headset. Each view is a panorama taken, or rendered, from one point; the viewer looks around by dragging or turning their head, and clicks a hotspot to move to the next point.
Virtual tours in real estate
In real estate, virtual tours let buyers walk a listing online before booking a visit; most are camera scans of existing homes. A real estate virtual tour of a finished home is captured with a 360 camera or a phone. A home that is still on paper cannot be scanned, and that gap is where a rendered tour comes in.
02
What do you get with our 3D virtual tour service?
A rendered 3D tour delivers a set of linked 360-degree scenes of the furnished home, with hotspots to move between rooms, ready to embed on your site. Each 3D tour starts as a model built from your plans and finish schedule by our 3D rendering firm, whose team includes interior designers, so a 3D virtual tour of a home that has not been framed yet shows the kitchen, the flooring and the light it will have. If you need a 360 virtual tour for real estate with only one or two views, our 360 virtual tours service sells single rendered panoramas without the full tour.
| Item | Included | Notes |
|---|---|---|
| Modeled and furnished home | Yes | Built from your plans, finish schedule and furniture brief |
| 360 scenes | One per room or viewpoint | Each room or viewpoint the buyer can stand in and look around |
| Navigation hotspots | Yes | Linking each scene to the next |
| Floor plan map | On request | A plan showing where each scene sits; it can become one of our interactive floor plans |
| Hosting and embed | Set in the quote | How the tour is hosted, for how long, and the embed code for your site |
| Branding | On request | Your logo and colors in the tour viewer |
| Revision rounds | Two | Checked on draft panoramas before the tour is assembled |
Why teams send us their drawings
Drawn by architects
Plans, sections and finish schedules are read the way they were drawn, so the first draft is close.
Priced before we start
A fixed quote within 12 hours of receiving your files. The quote you accept is the one you pay.
A clay draft first
Camera angles and massing are agreed on a plain model before materials go on, so the final has no surprises.
Yours to use anywhere
Full commercial rights and 4K JPG and PNG files for print, web and listings.
03
3D tour examples
The strip below shows four tour previews: a single-family model home, an apartment unit, a townhouse and an amenity clubhouse. The apartment preview shows how 3D apartment tours let a renter walk a unit type before the building opens. These 3D virtual tours are concept work made by our team to show what our 360 virtual tour services produce.
04
Rendered 3D tours vs Matterport scans
A Matterport or Zillow 3D Home tour is a camera scan of a home that already exists, and a rendered 3D tour is built from plans, so it works before construction and can show any finish option. A scan records what is there, empty rooms and all; a render shows what you design, furnished and lit. If you want to capture tours of finished homes yourself, our guide to real estate virtual tour software compares the scanning tools.
| Factor | Rendered 3D tour | Matterport or Zillow 3D Home scan |
|---|---|---|
| Needs a built home | No: made from plans | Yes: the home must exist |
| Shows finish options | Yes: each option can be rendered | No: shows what is installed |
| Furniture | Furnished to your brief | Whatever is in the home, or empty |
| Image quality | Controlled light, no clutter or reflections of the camera | Depends on the home, the weather and the operator |
| Hosting | Set in your quote | On the scanning platform |
What is a Zillow 3D home tour?
A Zillow 3D Home tour is a free scan-based tour that agents capture of an existing home through Zillow's app. When Zillow launched it across the US and Canada, it said agents could capture 360-degree photos with an iPhone or a Ricoh Theta V or Z1 camera, and a whole house in as little as 15 to 20 minutes. It needs a home to stand in.
Why render a tour instead of scanning with Matterport?
Rendering a tour lets you sell a home before it is built, while a Matterport scan can only start once the home stands finished. A scan also needs a capture device or a technician on site; Matterport's own site lists Capture Services, with its technicians scanning spaces in 200 cities. A rendered tour needs only the plans and a finish schedule, and it can show finish options the built home will never have side by side.
What clients said about our interior designer's work
I sent over our floor plans and a few reference photos, and they took it from there. What stood out was how little back-and-forth we needed. They understood the brief and got most things right on the first attempt. The final images were exactly what our marketing team needed.
Robert Hayes · United States
We were struggling to agree on finishes for a client's kitchen renovation. Having the different options rendered made the decision so much easier. It saved us from making what could have been a very expensive mistake. Money well spent.
Emily Carter · United Kingdom
Honestly, the first draft wasn't quite what I had pictured. I sent through my comments, and the revised version was spot on. I appreciated that they actually listened rather than rushing through the changes. Happy with how everything turned out.
Daniel Cooper · Australia
05
Who orders rendered 3D tours?
Home builders, multifamily developers and new-construction agents order rendered tours to sell plans and pre-lease units before a model home exists. A builder with six home designs can offer a model home virtual tour of each without building six models; our page on new home builder marketing shows where tours sit in a builder's sales process. A multifamily developer can put a 3D apartment tour of every unit type on the leasing site months before the building opens, which our guide to multifamily marketing covers in detail. For new-construction agents, a real estate 3D virtual tour turns a lot and a plan into something a buyer can walk.
06
What does a rendered 3D tour do for your sales?
A rendered 3D tour lets buyers walk a home that is still on paper, so builders and developers can sell and pre-lease from plans months before a model home or building exists. Buyers choose their own route and stay in the rooms they care about, and each finish option can be its own scene with a hotspot to switch, so a buyer compares two kitchens without a design center visit. Sales staff send the tour by text or email, it embeds on your site, and you own every panorama with full commercial use. Our pricing page sets out the cost of 3D rendering for every service.
| Tour size | Scenes | What it does for the seller |
|---|---|---|
| Apartment unit | 4: living and kitchen, bedroom, bathroom, balcony | Lets renters walk each unit type on the leasing site before the building opens |
| Three-bedroom home | 7: entry, great room, kitchen, primary suite, primary bath, two bedrooms | Lets a builder sell a home plan without building a model |
| Large home | 10: the above plus office, bonus room and back porch | Shows the full flow of a larger plan, room by room |
| Amenity area | 3: clubhouse, fitness room, pool deck | Sells the lifestyle of a community before the amenities are built |
07
How long does a rendered 3D tour take?
A rendered 3D tour's first draft panoramas arrive in 3 to 5 business days from complete plans and a finish schedule, and the date of the finished tour is set in the fixed quote.
| Stage | Time |
|---|---|
| Fixed quote with delivery date | Within 12 hours of receiving your files |
| First draft panoramas | 3 to 5 business days |
| Assembled tour | Dated in the quote |
08
3D walkthrough vs 3D tour
A 3D walkthrough is a fixed-path video, and a 3D tour lets the viewer choose where to go; we produce both from the same model. A real estate 3D walkthrough is a film the buyer watches, with music and a planned route, made by our architectural 3D animation team, with the first draft in 2 to 3 weeks. A tour is something the buyer drives. Websites often use the film to draw a buyer in and the tour to let them explore.
09
Can the tour be viewed in VR?
Rendered tours can be viewed in a VR headset, and full VR scenes with free movement are a separate service. Looking around a 360 panorama in a headset gives a virtual reality house tour from fixed points; walking freely through the home needs a scene built for real-time 3D rendering, which our VR real estate tour service builds in Unreal Engine 5 for sales suites, running on Meta Quest and PC VR headsets through OpenXR.
10
What do you need to send us?
Send floor plans, elevations, the finish and furniture brief, and the rooms you want in the tour.
- 01Send floor plans and elevations.
- 02Add the finish schedule or your standard spec.
- 03Describe the furniture style, or attach a mood board.
- 04List the rooms to include and the room the tour starts in.
- 05Send your logo and brand colors for the tour viewer.
11
How do revisions work?
Revisions are checked per scene on draft panoramas before the tour is assembled, with two rounds included.
- 01Check each draft panorama for layout, finishes and furniture.
- 02Confirm the starting room and the hotspot route between scenes.
- 03Review the assembled tour on your phone and computer.
- 04Approve the tour for delivery.
12
What file formats do you deliver?
Each scene is delivered as a 360 panorama in JPG, and the assembled tour as a link or embed code on the hosting agreed in your quote. Because you own the panoramas, with full commercial use and no time or place limit, they can also be loaded into other tour platforms or listing sites that accept 360 images.
| File | Use |
|---|---|
| 360 panorama per scene, JPG | Listing sites, social media and other tour platforms |
| Tour link | Sharing by email, text and social media |
| Embed code | Placing the tour on your own website |
| Walkthrough film, MP4 | Ordered separately as animation, for your site, social media and sales suite screens |
Questions
How long is the tour hosted?
Hosting is agreed in your fixed quote, which states where the tour lives and for how long. You also keep every panorama, so the tour can be moved to another platform later.
Can buyers switch finishes inside the tour?
Yes, by adding a scene for each finish option and a hotspot to switch between them, so buyers compare options without a design center visit.
Can the tour run on our own website?
Yes. Embedding the tour on your site is part of the delivery and hosting set in your fixed quote, and the panoramas are yours to use on listing sites too.
Get a quote for a 3D virtual tour
Send the brief and files through the form and we reply with a fixed quote within 12 hours of receiving them. As a virtual tour company that renders from plans, we work remotely for builders, developers and agents in the US and worldwide.