3DRenderingAgency

3D rendering explained

The 3D rendering process: how a render is made, step by step

The 3D rendering process is the sequence of steps that turns a 3D model of a building or product into a finished image: model, materials, lighting, camera, render calculation and post-production. Rendering works by having software trace how light from the scene's lights reaches the camera through each pixel, then the image is edited in post-production like a photograph.

By the 3DRenderingAgency team · Updated

A timber lake house at golden hour, mostly rendered clean but with the left third still grainy, as a render looks while it is being calculated.

This page is about 3D image rendering, not the browser's render process or animal rendering. If you need the definition first, start with our page on what rendering in 3D means. Here we follow one house through all six steps, explain the pipeline inside the software, compare the types and techniques of rendering, list the mistakes that make house renders look fake, and show how we run the workflow on a client project.

What are the steps of rendering?

The six steps of rendering are modeling, texturing and materials, lighting, camera setup, rendering (the computer's calculation), and post-production. The process of rendering always runs in this order, because each step needs the one before it:

  1. Model the geometry. Build the house at real dimensions from drawings, CAD or BIM files, or import an existing model.
  2. Assign textures and materials. Give every surface a physically based material: brick, cedar, glass, zinc, lawn.
  3. Light the scene. Set the sun and sky, or an HDRI of a real sky, plus any interior and landscape lights.
  4. Set the camera. Choose the viewpoint, height, lens and framing, as a photographer would on site.
  5. Render. Let the engine calculate the light for every pixel, on the CPU or GPU; the trade-offs are covered in GPU vs CPU rendering.
  6. Post-produce. Grade color and contrast, refine sky and planting, add people where wanted, and export.
One house through the six steps of the rendering process.

The loop above runs the six steps on one suburban house: wireframe, clay, textured, lit, framed, and the final graded image. On a real project the first four steps take most of the hours; the render itself is the step people picture but rarely the longest.

What does rendering process mean?

In 3D graphics, the rendering process means the computer calculation that converts a 3D scene into a 2D image, and in a studio it also means the whole project workflow from drawings to final image. The two senses overlap but are worth keeping apart. When a software manual describes the render process, it means step 5 above: the engine computing light and writing pixels. When a client asks a studio about its render process, they mean all six steps plus the briefs, drafts and approvals around them. The rest of this page covers both, in that order.

What is a rendering pipeline?

A rendering pipeline is the fixed chain of stages software uses to turn geometry into pixels: geometry processing, rasterization or ray tracing, shading, and output to an image. The term graphics rendering pipeline usually refers to the version built into graphics cards for real-time work, where the visibility stage uses rasterization rendering. Offline engines run a similar chain but replace that stage with ray or path tracing.

The 3D rendering pipeline, stage by stage
StageWhat happensExample in an architectural scene
Geometry processingVertices are moved into the camera's view, hidden or off-screen objects are culled, and distant detail is simplifiedThe neighbor houses behind the camera are skipped; trees far down the street use lighter versions
VisibilityThe engine finds which surface each pixel sees, by rasterization or by tracing a ray from the cameraThe porch column in front hides part of the front door
Shading and lightEach visible point gets its material's color and the light reaching it, direct and bouncedSun on the brick, sky light under the eaves, warm light bounced from the lawn onto the soffit
Sampling and denoisingMany samples per pixel are averaged and any remaining grain is removedThe grain in the shaded garage interior clears
OutputThe final pixels are written to an image file, often with separate passesA 4K image plus reflection, shadow and mask passes

What are render passes?

Render passes are separate image layers saved from one render, such as reflections, shadows, ambient occlusion and object masks, which let the post-production artist adjust each one without re-rendering. If a client wants the windows a little brighter or the lawn a shade greener, the artist changes that pass alone. The passes are combined in post-production in Photoshop, which is why we can deliver a layered PSD on request.

Six versions of the same townhouse view in a grid: reflections only, shadows only, ambient occlusion, flat-color object masks, direct sunlight, and the combined final image.
Render passes from one image, and the final image they combine into.

What are the three types of rendering?

The three types of rendering most people mean are real-time rendering, offline (pre-rendered) rendering and interactive rendering, and they differ by how many seconds each frame is allowed to take.

Real-time, interactive and offline rendering
TypeTime per frameTypical toolsBest for
Real-time renderingUnder a thirtieth of a secondUnreal Engine, Enscape, Lumion, Twinmotion, D5 RenderWalkthroughs, VR and design review; see real time rendering
Interactive renderingA rough image in a second, refining while you watchInteractive modes in offline engines, such as Corona's interactive rendering, which runs on the CPUSetting up lights, materials and cameras before the final render
Offline renderingMinutes to hoursCorona, V-Ray, CyclesMarketing stills, approval images and animation

What are the five rendering techniques?

The five rendering techniques usually listed are rasterization, ray casting, ray tracing, path tracing and radiosity, each a different way of calculating which light reaches the camera. Most photoreal architectural images today use path tracing. Our page on rendering techniques compares them in full.

Five rendering techniques compared
TechniqueHow it works in one lineSpeedWhere you see it
RasterizationProjects each triangle onto the screen and fills the pixels it coversFastestGames, CAD viewports, real-time walkthroughs
Ray castingSends one ray per pixel (or per screen column) to find the visible surface, with no further bouncesFastEarly 3D games such as Wolfenstein 3D, per Wikipedia; solid modeling
Ray tracingFollows rays from the camera and spawns new ones for reflections, refraction and shadowsSlow offline, real time with hardware helpReflective glass and water, hybrid game effects
Path tracingFollows each ray through many random bounces and averages thousands of paths per pixelSlowest, most accurateFinal architectural and product stills, film
RadiosityDivides surfaces into patches and computes how much diffuse light passes between themSlow to compute, then fast to viewOlder lighting studies and baked lighting; listed among GI methods by Wikipedia

What type of rendering is best?

Path-traced offline rendering is best for photoreal architectural and product marketing images, and real-time rendering is best for walkthroughs, VR and design review where speed matters more than the last few percent of realism. The image below makes the gap visible: same room, same model, two engines.

A family room with a stone fireplace split in two: the real-time half is flatter with a darker ceiling; the path-traced half has richer daylight, crisp contact shadows and realistic leather.
The same family room from a real-time engine (left) and an offline path tracer (right).

A simple rule: if the image will be printed, published or put in front of a buyer or a review board, render it offline. If people need to move through the design or change it during a meeting, use real time and accept the small loss in light quality.

How do you create a 3D rendering?

A 3D rendering is created by building or importing a 3D model, assigning materials, placing lights and a camera, rendering at the delivery resolution and finishing the image in post-production. Anyone looking up how to create 3D renders on their own can follow the same order a studio does. Many architects start from a SketchUp model; our page on rendering from SketchUp covers that route. How to create a rendering, for a self-taught reader, in six steps:

  1. Pick one modeler and one render engine. For example, Blender with Cycles, both free, or SketchUp with a renderer plugin.
  2. Build or import the model at real scale. Check that a standard door is about 2 m (6 ft 8 in) tall before anything else; wrong scale ruins light and materials later.
  3. Apply physically based materials. Use scanned or well-made textures and keep reflectivity realistic; very little in a house is a mirror.
  4. Light with a sun and an HDRI sky. Start with daylight from a clear direction before adding any artificial lights.
  5. Frame the camera like a photographer. Eye height around 1.5 m (5 ft), a lens between about 24 and 35 mm, and vertical lines kept vertical.
  6. Render, then post-produce. Render at the final resolution, then adjust exposure, color and contrast in Photoshop or a free editor.

That is how to make a 3D rendering that holds up. The difference between a first attempt and a professional image is mostly in steps 3 to 5, and in how many times each is repeated. If you would rather not, studios exist to create renderings from your drawings.

How do you learn 3D rendering?

3D rendering is learned by picking one modeling tool and one render engine, following a full interior project from model to post-production, and then studying real photography of light. Learning one complete project teaches more than ten tutorials on isolated features, because every step affects the next. The second skill is looking: photographs of real interiors show how light falls, how bright windows really are and where shadows go soft, which is what a render has to copy.

What are common house rendering mistakes?

The most common house rendering mistakes are wrong scale, a camera set too high or too wide, perfectly clean surfaces with no wear, flat lighting with no sun direction, and entourage that does not match the region. Each one is easy to spot once named, and each is fixed before rendering, not after.

Common house rendering mistakes
MistakeWhat it looks likeFix
Wrong scaleDoors, steps or furniture that look giant or toy-like next to the houseModel from dimensioned drawings and check a door and a stair riser against real sizes
Camera too high or too wideA drone-like view or stretched, curved edges from a very wide lensEye-level camera around 1.5 m (5 ft), a 24 to 35 mm lens, verticals corrected
Surfaces too cleanSpotless lawn, uniform paint and paving with no variationAdd subtle dirt, color variation in brick and grass, and slight weathering
Flat lightingNoon light from overhead with no clear shadows, so the facade looks pasted onPick a sun angle that rakes across the facade, often morning or late afternoon
Wrong entouragePalm trees in front of a house in Vermont, or cars and plants from another climateUse planting, cars and sky that match the site's region and season
A colonial house shown twice: on the left with a giant door, fisheye distortion, a spotless lawn, flat noon light and palm trees, each marked; on the right corrected with true scale, an eye-level camera, natural lawn, low autumn sun and maples.
Five common mistakes (left) and the same house corrected (right).

How does the agency run the rendering workflow on a project?

We run each project as brief, model from the client's CAD or Revit files, clay-render camera approval, materials and lighting draft, final render and revisions, and delivery in the agreed formats. The rendering workflow starts with a brief; our rendering brief lists what to send. Here is what happens at each step and what you approve:

  1. Brief and files. You send drawings or a model with references, the views you need and your deadline. We accept Revit, SketchUp, Rhino, 3ds Max, AutoCAD and Archicad files, IFC, OBJ, FBX and STEP, and PDF drawings, sketches and photos. You approve a fixed quote, sent within 12 hours of receiving your files.
  2. Model. We build or prepare the model from your files at the level of detail the brief describes, so modeling is part of the job, not an extra. You approve nothing yet; we ask questions where drawings are unclear.
  3. Clay draft. We send each view as a gray clay render. You approve the camera, composition and massing while changes are still quick.
  4. Materials and lighting draft. We apply finishes, landscape, sky and light. You comment on materials, colors and mood. The first draft arrives in 3 to 5 business days.
  5. Final render and revisions. We render at full resolution and post-produce. Two revision rounds are included, so you can fine-tune finishes and light before sign-off.
  6. Delivery. You receive stills in 4K as JPG and PNG, with a layered PSD on request, and full commercial use of the images.

At 3DRenderingAgency, a US studio where a team trained in architecture and interior design runs every step above, plans, sections and finish schedules are read correctly the first time, so you spend fewer rounds on corrections and decide finishes and massing before money is spent on site. To start a project, send your files to our architectural rendering company and we will return a fixed quote within 12 hours; every service and its rate is on our 3D rendering price list.

Questions

How long does each step of the rendering process take?

The computer's render of a still takes minutes to hours, but modeling, materials and lighting take longer, so from files to first draft we take 3 to 5 business days for stills and 2 to 3 weeks for animation, with the quote returned within 12 hours.

Do I need to supply a 3D model to get a rendering?

No. We work from a 3D model if you have one, or from PDF drawings, CAD files, sketches and photos; modeling at the level the brief describes is part of the work, and the quote is fixed once we have seen your files.

Ready when you are

Tell us what you need and send your files. A fixed quote comes back within 12 hours, and a first draft in 3 to 5 business days.